Whether it’s a voice app like Siri, Google Voice, Alexa, a desktop/laptop keyboard or the touch screen on our phones, we constantly use these tools to make searches tens or hundreds of times each day. These queries could potentially lead both current and new customers to your business…if they are able to find you in the search results.
You can start to take control of how you appear to the online world through search engine optimization, or SEO. You can optimize your website and digital presence with an ever-evolving array of video content, blogs, social media and reviews (the latter two becoming more important as users want to know what friends, peers and strangers think about a certain business).
As with any online service, SEO is constantly changing as the major search engines update their algorithms. Just last year, Google famously proclaimed that mobile-friendly sites will rank higher since most users now conduct their queries on the go. Long gone are the days of “keyword stuffing,” a practice by which business owners would try to put as many high-ranking keywords on their site as possible, even if the terms had nothing to do with their industry. With more information available than ever, searchers want to find relevant and trustworthy content that speaks to them in a personal way.
Determining the content your customers need will help you develop your site for any present or future searches and help gain you the necessary traction for succeeding in your niche market.
SIDEKICK can help you with your SEO needs. Please contact us for further information and to get pricing information.
Wendy Bozzelli | 205.368.1333 | wbozzelli@aegisfoundry.com
